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What’s Included
Develop a structured measurement plan that defines KPI hierarchy, funnel stages, and event taxonomy before implementation begins. Align primary outcomes with supporting indicators, document required events across the customer journey, and establish clear conversion rules tied to how you sell and retain. Deliver an implementation-ready tracking specification that ensures consistency across teams, tools, and time.
Define primary outcomes and supporting indicators that predict growth.
Document journey stages and required events for visibility at every step.
Establish naming conventions and parameters for clean segmentation.
Define conversion logic so reporting aligns to how you sell and retain.
Produce an implementation-ready tracking spec for GA4 and GTM.
GA4 Setup
Implement or migrate to GA4 with clear events, reliable conversions, and KPI-focused reporting.
Tag Manager
Build a governed GTM container for centralized, consistent, and scalable tracking.
Search Console
Connect search intent to outcomes by unifying queries, landing pages, and performance with analytics.
BigQuery
Export and structure analytics data for large-scale analysis, deeper segmentation, and cross-platform integration.
E-commerce
Tracking
Track product activity and transactions accurately to reflect true ROI.
Analytics Audit
Review your setup to find gaps, improve data integrity, and deliver a prioritized remediation roadmap.
Dashboards
Turn complex metrics into interactive dashboards aligned with business decisions.
Reporting
Deliver recurring performance narratives focused on recommendations and next actions, not just numbers.
Measurement
Plan
Define KPIs, event taxonomy, and conversions to keep tracking consistent across teams and tools.
Consent Ready
Align tracking with privacy and consent requirements to keep measurement compliant and future-proof.
Data Pipelines
Move data to a warehouse with automated, reliable processes and consistent metrics.
Attribution
Strategy
Set measurement standards to reduce bias and reveal what drives growth.
